Great Jones
A colorful cookware brand that wants to make your kitchen your happy place. I drive end-to-end marketing strategy for product launch, brand storytelling, and partnership campaigns via paid and organic marketing channels. Communicating a consistent brand experience is my north star—my main role is to be the keeper of the brand, protecting both the visual identity and tone of voice.
Brand Partnerships, Campaign Development, Copywriting, Design Direction, Influencer Marketing, Social Strategy
Branding Pentagram
Art Direction Raisa Aziz
Photography Noah Fecks, Henry Hargreaves
Videography Henry Hargreaves, Faki Malik
Illustration Emma Dibben
GREAT JONES x FELLOW (2024)
Brand Partnership and Product Launch Campaign
I oversaw channel strategy, creator collaborations, copywriting, and design direction for this product partnership campaign—executed across paid media, organic social, and email. I was also involved in finalizing the kettle design.
MEET OUR DESIGNS (2023)
Brand-Defining Campaign
I owned creative strategy for this brand video series. I led post-production design and editing, as well as honing tone and voice.
THE GREAT TOOL FAMILY (2023)
Product Launch Campaign
I managed channel strategy, copywriting, and design direction that brought this campaign to life across paid media, organic social, and email.
SINGLE SERVING WITH AISHA (2024)
Social Content Series
The name Great Jones is an homage to Judith Jones. Inspired by her cookbook, The Pleasures of Cooking For One, I strategized and designed a social content series called Single Serving—in which Aisha, a food creator, shares how she cooks for herself on the daily as someone who lives alone.
KITCHEN FESTIVITIES (2023-2024)
Social Content Series
To highlight the brand’s care for uplifting global cultures and cuisines, I concepted and executed a social content series centered around different holidays observed around the world. Creators were asked to curate and share traditional recipes that they usually eat during these celebrations.
GREAT ONES (2023-2024)
Editorial Interviews and Write-Ups
Great Ones spotlights those whom the brand admires—and explores why they cook, not just how. I coordinated photo shoots with talent, conducted interviews, and optimized each monthly feature for web, social, and email.
Trinity Mouzon Wofford Keeps It Simple in the Kitchen
Ally Walsh Shares the Warmth of Coffee Rituals and Soup Season
A Touch of Whimsy With Laura Chautin
How Carol Pak Celebrates Chuseok
Isabel Coss On Why The Kitchen Is Your Theater