CHAEREEN PAK
01 BRANDS                                      02 CAMPAIGNS                                    03 MISC




PERSIMMON COFFEE (2020-2025)
Brand Identity
Branding
Creative Direction
Graphic Design
Packaging Design
Product Design
Retail Design
Photography
Videography
Social Creative

COLLABORATORS Sawyer Beckley
Leeward Studio
Domenic Frunzi
All Play





JEMI (2024)
Brand Identity
Branding
Graphic Design
Illustration
Photography





KOREAN AIR (2024)
Rebrand Identity & Strategy
Branding
Creative Direction
Presentation Design
Brand Architecture
Consumer Research and Analysis
Design Target Framework

MDES @ ACCD Course: Capstone
Instructors: Lauren Cantor, Susan Gornell, Gerardo Herrera, Charles Lin, Petrula Vrontrikis

Full deck available upon request.

All third party images, text, and logos are property of the respective rightsholders. They are used here as part of a student presentation for demonstration purposes only.



CHAEREEN
Pak



CURRENTLY
Walmart Creative Studio, Persimmon Coffee
PREVIOUSLY
Great Jones, Clove, Urban Outfitters

EDUCATION

ArtCenter College of Design
Master of Design in Brand Design and Strategy

University of Pennsylvania
Bachelor of Arts in Psychology, Minor in Fine Arts


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