CHAEREEN (shur-een, like serene) is a Korean-American, multidisciplinary creative based in Los Angeles. She’s currently at Walmart Creative Studio, crafting identities for the private brand portfolio of the world’s Fortune 1. She was previously at Great Jones and Clove, where she led the design efforts behind cutting-edge products in the startup space—including one of TIME’s Best Inventions. She’s also a co-founder of Persimmon, a specialty coffee company featured in National Geographic and The New York Times.

She believes that everyone deserves good design. “Good design creates space for beauty, dignity, and life to flourish—and we shouldn't think of that as a luxury.”