CHAEREEN (shur-een, like serene) is a Korean-American, multidisciplinary designer based in Los Angeles who believes that everyone deserves good design. She’s currently at Walmart Creative Studio, crafting identities for the private brand portfolio of the world’s Fortune 1. She was previously at Great Jones and Clove, where she led creative marketing efforts behind cutting-edge cookware and sneakers in the startup space—including one of TIME’s Best Inventions. She’s also the co-founder and creative brain behind Persimmon, a specialty coffee company featured in National Geographic and The New York Times.

“Good design creates space for beauty, dignity, and life to flourish—and we shouldn't think of that as a luxury.”