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Chaereen Pak is a Korean-American designer based in Los Angeles who believes that everyone deserves good design. Her practice is focused on brand identity and creative direction rooted in meticulous research and cultural responsiveness.

“Good design creates space for beauty, dignity, and life to flourish—and we shouldn't think of that as a luxury.”




































BRANDS
CAMPAIGNS
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INFO

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SHUR-EEN / 채린 / 彩璘

Chaereen is currently a senior designer at Walmart, where she crafts visual identities for the private brand portfolio of the world’s largest retailer. She previously led creative marketing efforts for category-defining products in the DTC startup space, including one of TIME’s Best Inventions. She also co-founded Persimmon Coffee in 2020, a specialty coffee roaster featured in National Geographic and The New York Times.

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EXPERIENCE

Walmart Creative
Persimmon Coffee
Great Jones
Clove
Urban Outfitters

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EDUCATION

ArtCenter College of Design
Master of Design in Brand Design and Strategy

University of Pennsylvania Bachelor of Arts in Psychology
Minor in Fine Arts

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FEATURES

ArtCenter Reveal, 2025
Unguarded, 2024
Filter, 2023
Yelp for Business, 2023
Eater, 2022
Sprudge, 2022

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CONNECT

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