MAKE YOUR KITCHEN YOUR HAPPY PLACE (2024)
Great Jones

Campaign Branding
Graphic Design

COLLABORATORS
Henry Hargreaves
Noah Fecks
Raisa Aziz

MORE IS MORE (2024)
Great Jones x Zander Schlacter

Campaign Branding
Graphic Design

COLLABORATORS
Zander Schlacter
Henry Hargreaves
Noah Fecks
Raisa Aziz

Lorem Ipsum...

YOUR FOREVER COOKWARE (2023)
Great Jones

Design Direction
Video Editing

COLLABORATORS Faki Malik
Raisa Aziz

SOLO (2022)
Clove

Campaign Branding
Graphic Design

COLLABORATORS Breanne Furlong
Wade Keller
Fiona McLaughlin
Joanne Hwangbo
Caroline Adams
Clarence Fuller

COMMUTER (2022)
Clove

Campaign Branding
Graphic Design

COLLABORATORS Breanne Furlong
Wade Keller
Fiona McLaughlin
Jenny Lin
Joanne Hwangbo
Suzanne Kleine

THE CLARA (2022)
Clove x Nurse Clara

Creative Direction
Campaign Branding
Graphic Design
Packaging Design
Product Design

COLLABORATORS Clara Jones
Breanne Furlong
Wade Keller
Fiona McLaughlin
Joanne Hwangbo
Caroline Adams
Liz Barrella

SNEAKERS DESIGNED FOR HEALTHCARE (2022)
Clove

Creative Direction
Graphic Design
Storyboard Development

COLLABORATORS Five Five Collective
Breanne Furlong
Wade Keller
Joanne Hwangbo
Edward Shires

COAST TO COAST (2020-2022)Clove

Creative Direction
Activation Design
Print Design
Product Design
Social Content

COLLABORATORS Jordyn Amoroso
Fiona McLaughlin
Joanne Hwangbo
Caroline Adams
Claire Messano
East Olivia
Thor Kimmell

THE SHOE THAT DOES IT ALL (2020)Clove

Graphic Design

COLLABORATORS Garrett Elizabeth Office
Breanne Furlong
Wade Keller
Jordyn Amoroso

OHII (2018)Urban Outfitters

Art Direction
Photography

CHAEREEN Pak

Chaereen’s practice is focused on creative direction, identity, and campaign design—rooted in her passion for driving culturally relevant brand strategy and crafting compelling visual narratives that keep the consumer in mind from beginning to end. She approaches her work with both innovative and analytical thinking, translating business needs into thoughtful, functional solutions.

Full résumé available upon request.

Email
LinkedIn

EDUCATION

ArtCenter College of Design
Master of Design in Brand Design and Strategy

University of Pennsylvania
Bachelor of Arts in Psychology, Minor in Fine Arts

CURRENTLY
Great Jones, Persimmon Coffee
PREVIOUSLY
Clove, Urban Outfitters, MUTZINE