PERSIMMON COFFEE (2020-2025)
Brand Identity
Creative Direction
Photography
WITH
Sawyer Beckley
Leeward Studio
Domenic Frunzi
All Play
KOREAN AIR (2024)
Rebrand Strategy
Rebrand Identity
MDES @ ACCD Course: Capstone
Instructors: Lauren Cantor, Susan Gornell, Gerardo Herrera, Charles Lin, Petrula Vrontrikis
Full deck available upon request. All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.
CITY OF PHILADELPHIA (2024)
Brand Strategy
Brand
Identity
MDES @ ACCD Course: Branding Studio 2
Instructors: Liisa Puolakka, Rodrigo Castañeda, Charles Lin
All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.
⚠️ WIP ⚠️
EDEN (2024)Brand Strategy
Brand
Identity
MDES @ ACCD Course: Branding Futures
Instructors: James Chu
Collaborators: Sarah Funderburg, Rhys Benham
All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.
⚠️ WIP ⚠️
JEMI (2024)
Brand Identity
Illustration
CURRENTLY
Walmart Creative Studio
Persimmon Coffee
PREVIOUSLY
Great Jones
Clove
Urban Outfitters
EDUCATION
ArtCenter College of Design
Master of Design in Brand Design and Strategy
University of Pennsylvania
Bachelor of Arts in Psychology
Minor in
Fine Arts
CONTACT
Email
LinkedIn