CHAEREEN PAK01    BRANDS02    CAMPAIGNS
03    MISC
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PERSIMMON COFFEE (2020-2025) Brand Identity
Creative Direction
Photography

WITH
Sawyer Beckley
Leeward Studio
Domenic Frunzi
All Play




KOREAN AIR (2024)
Rebrand Strategy
Rebrand Identity

MDES @ ACCD Course: Capstone
Instructors: Lauren Cantor, Susan Gornell, Gerardo Herrera, Charles Lin, Petrula Vrontrikis

Full deck available upon request. All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.




CITY OF PHILADELPHIA (2024)
Brand Strategy
Brand Identity 

MDES @ ACCD Course: Branding Studio 2
Instructors: Liisa Puolakka, Rodrigo Castañeda, Charles Lin

All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.

⚠️ WIP ⚠️




EDEN (2024)Brand Strategy
Brand Identity

MDES @ ACCD Course: Branding Futures
Instructors: James Chu
Collaborators: Sarah Funderburg, Rhys Benham

All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.

⚠️ WIP ⚠️




JEMI (2024) Brand Identity
Illustration




CURRENTLY


Walmart Creative Studio
Persimmon Coffee

PREVIOUSLY

Great Jones
Clove
Urban Outfitters

EDUCATION

ArtCenter College of Design
Master of Design in Brand Design and Strategy

University of Pennsylvania
Bachelor of Arts in Psychology
Minor in Fine Arts

CONTACT

Email  

LinkedIn