PERSIMMON COFFEE (2020-2025)
Brand Identity
Branding
Creative Direction
Graphic Design
Packaging Design
Product Design
Retail Design
Photography
Videography
Social Content

COLLABORATORS Sawyer Beckley
All Play
Leeward Studio

JEMI (2024)
Brand Identity
Branding
Graphic Design
Illustration
Photography

NOTWOWAYS (2024)
Rebrand Identity & Strategy
Branding
Creative Direction
Presentation Design
Brand Architecture
Consumer Research and Analysis
Design Target Framework

MDES @ ACCD Course: Brand, Culture, and Anthropology
Instructor: Susan Gornell

Full deck available upon request.

All third party images, text, and logos are property of the respective rightsholders. They are used here as part of a student presentation for demonstration purposes only.

KOREAN AIR (2024)
Rebrand Identity & Strategy
Branding
Creative Direction
Presentation Design
Brand Architecture
Consumer Research and Analysis
Design Target Framework

MDES @ ACCD Course: Capstone
Instructors: Lauren Cantor, Susan Gornell, Gerardo Herrera, Charles Lin, and Petrula Vrontrikis

Full deck available upon request.

All third party images, text, and logos are property of the respective rightsholders. They are used here as part of a student presentation for demonstration purposes only.

CHAEREEN Pak

Chaereen’s practice is focused on creative direction, identity, and campaign design—rooted in her passion for driving culturally relevant brand strategy and crafting compelling visual narratives that keep the consumer in mind from beginning to end. She approaches her work with both innovative and analytical thinking, translating business needs into thoughtful, functional solutions.

Full résumé available upon request.

Email
LinkedIn

EDUCATION

ArtCenter College of Design
Master of Design in Brand Design and Strategy

University of Pennsylvania
Bachelor of Arts in Psychology, Minor in Fine Arts

CURRENTLY
Great Jones, Persimmon Coffee
PREVIOUSLY
Clove, Urban Outfitters, MUTZINE