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Chaereen Pak is a Korean-American designer based in Los Angeles who believes that everyone deserves good design. Her practice is focused on brand identity and creative direction rooted in meticulous research and cultural responsiveness.

“Good design creates space for beauty, dignity, and life to flourish—and we shouldn't think of that as a luxury.”




































BRANDS
CAMPAIGNS
PLAY
INFO

EDEN 2024

Brand Design
Brand Strategy
Creative Direction
Graphic Design




COURSE

Branding Futures @ ACCD

INSTRUCTORS

James Chu

COLLABORATORS

Sarah Funderburg
Rhys Benham

Enter Eden—futurecasting how we can help the corporate workforce overcome burnout and experience soul-level serenity by immersing in nature through extended reality technology. Targeting a 2032 launch, Eden’s immersive rooms aim to transform how we approach holistic mental health benefits for office workers in the United States.
All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.