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Chaereen Pak
is a Korean-American designer based in Los Angeles who believes that everyone deserves good design. Her practice is focused on brand identity and creative direction rooted in meticulous research and cultural responsiveness.

“Good design creates space for beauty, dignity, and life to flourish—and we shouldn't think of that as a luxury.”




































BRANDS
CAMPAIGNS
PLAY
INFO

JEMI2024

Brand Design
Creative Direction
Graphic Design
Illustration
Photography




Jemi is a children's clothing brand founded by two sisters who value easier access to expressive, high-quality garments for kids. I designed a visual identity inspired by picture books, building blocks, and beloved snacks.












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