CHAEREEN PAK01    BRANDS02    CAMPAIGNS
03    MISC
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PERSIMMON COFFEE (2020-2025)
Brand Identity, Creative Direction, Photography

Collaborators Sawyer Beckley, Leeward Studio, Domenic Frunzi, All Play


KOREAN AIR (2024)
Rebrand Strategy, Rebrand Identity

MDES @ ACCD
 Course Capstone
Instructors Lauren Cantor, Susan Gornell, Gerardo Herrera, Charles Lin, Petrula Vrontrikis

Full deck available upon request. All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.


⚠️ WIP ⚠️  PHILADELPHIA (2024)
Rebrand Strategy, Rebrand Identity 

MDES @ ACCD

Course Branding Studio 2
Instructors Liisa Puolakka, Rodrigo Castañeda, Charles Lin

All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.


⚠️ WIP ⚠️   EDEN (2024)
Brand Strategy, Brand Identity

MDES @ ACCD

Course Branding Futures
Instructors James Chu
Collaborators Sarah Funderburg, Rhys Benham

All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.



⚠️ WIP ⚠️  NOTWOWAYS (2024)
Rebrand Strategy, Rebrand Identity

MDES @ ACCD

Course Brand, Culture, and Anthropology
Instructors Susan Gornell

All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.


JEMI (2024)
Brand Identity, Illustration