CHAEREEN PAK01    BRANDS02    CAMPAIGNS
03    PLAY
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PERSIMMON COFFEE (2020–PRESENT)
Brand Identity, Creative Direction, Photography, Videography

Collaborators Sawyer Beckley, Leeward Studio, Domenic Frunzi, All Play


⚠️ WIP ⚠️   EDEN (2024)
Brand Strategy, Verbal Identity, Visual Identity

MDES @ ACCD

Course Branding Futures
Instructors James Chu
Collaborators Sarah Funderburg, Rhys Benham

All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.


⚠️ WIP ⚠️   PHILADELPHIA (2024)
Rebrand Strategy, Verbal Identity, Visual Identity

MDES @ ACCD

Course Branding Studio 2
Instructors Liisa Puolakka, Rodrigo Castañeda, Charles Lin

All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.



⚠️ WIP ⚠️   KOREAN AIR (2024) Rebrand Strategy, Verbal Identity, Visual Identity

MDES @ ACCD
Course Capstone
Instructors Lauren Cantor, Susan Gornell, Gerardo Herrera, Charles Lin, Petrula Vrontrikis

All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.


⚠️ WIP ⚠️   NOTWOWAYS (2024)
Rebrand Strategy, Verbal Identity, Visual Identity

MDES @ ACCD

Course Brand, Culture, and Anthropology
Instructors Susan Gornell

All third party images, text, and logos are property of the respective rightsholders and used here as part of a student presentation for demonstration purposes only.


JEMI (2024)
Brand Identity, Illustration